When patients in Chicago seek healthcare, they have many outstanding options. Administrators at Northwestern Medicine understood this market dynamic and wanted to differentiate themselves from the competition when it came to patient experience.
Northwestern wanted patients to feel supported by their care teams when outside the hospital’s walls with regular check-ins and ongoing follow-up care. They hoped that this personalized, high-touch solution would keep patients engaged throughout their care, and increase their “likelihood to recommend” their physicians to others.
At the same time, as a research institution, physicians needed a better way to gather patient-reported outcomes measures (PROMs). They sought a data collection tool that was both painless for patients to complete and uncomplicated for clinical staff to administer.
By partnering with HealthLoop, Northwestern set out to elevate the patient experience and improve PROM collection rates. Learn how they worked together to achieve the academic medical center’s goals.